B2B Social Media
How I helped MOTWANE manufacturing (Electronics Manufacturer) grow it’s engagement and followership on LinkedIn
I developed a content framework aligned with target persona of their customers to grow the LinkedIn Followers from 2000 to 6000, in 6 months.
Project Timeline: April’ 21 – Sept’ 21
Process:
– Persona Research for LinkedIn
– Aligning Right Product fit for the Channel
– Content Framework Development
– Performance Analysis
Fantastic work by Aabhay on developing the content framework to make the life easier and reducing our time to think on the content idea for every post…
— Marketing Manager
Problem:
Growing brand recognition in the electrical industry, thought the use of social media and engage potential customer early in buying journey, facing challenges with frequent content development and lack of consistently
Solution:
Identified customer persona and content framework to leverage LinkedIn algorithm for organic growth of follower and engagement
Let’s move forward!
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